Chapter 6 Subliminal Messaging

Not necessarily, the effect of subliminal message is really complex. There is two key things on how a subliminal tape can change our behavior or improve our life. Before jumping into that, I feel like I need to define my terms clearly here that subliminal influence and subconscious influence is a different terms. Subliminal influence are existing below the absolute threshold while subconscious influence existing above the absolute threshold of consciousness or the other term is called supraliminal. For example, music in subliminal influence is when the music that is too quiet to be consciously heard meanwhile in subconscious influence is when the music can be heard even though we don't consciously notice it.

One of the two key things for subliminal tape to work is that it will depend on the person's motivation. The person's motivation is the important ingredient for a subliminal persuasion to be succeeded. To begin with, you need to have motivation and will to change your particular behavior or to improve your life. The subliminal tape can't make you do something you wouldn't want to do in the first place.

The other key thing is the person expectation. Also based on the evidence that conducted by previous researcher, a person's expectation toward the subliminal tapes also count on how effective the tapes will be. In the self help subliminal tapes, it is effective because of the placebo effect. Our expectation to be better will mostly be accounted rather than the message itself.

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